Search Engine Optimisation

Lesson 5 - The Keywords Tag

The Keywords Tag

This tag should include a list of all the keywords that relate to your site content. Use the keywords you have specified when you first created your list. It is most important you put these keywords in the Home page but it is also a good idea to add keywords for each page.

For your home page you could add keywords that are a summary of your site, for example, some of the keywords for a history group in Blaenavon may be “Blaenavon Local history group, industrial history, agricultural history, family history, Welsh history, South Wales”. However, for a page which details industrial history you could add keywords more specific to that particular page, for example “industrial history, coal, iron, coalmining, Blaenavon Ironworks, industrial revolution, South Wales”.

To add keywords in Dreamweaver

1. From the Insert Panel select the head tag.

2. Select the keyword icon

3. Type in your list of keywords or keyword phrases. Put the most important keywords first. Separate each keyword or keyword phrase by a comma.

Note:
• Do not repeat any single keyword that is not contained within a phrase: “history, history, history” would be considered as a spamming attempt, whereas “Local history, Blaenavon history, Industrial history” would be acceptable.

• Remember that keywords have to also appear in the document content. Search Engine robots are programmed to look out for cheats and repeating words which don’t appear in the content is classed as spamming.

• Keywords are not case sensitive so a search for “Local History” is the same as “local history”

Lesson 6 - The Title Tag