Search Engine Optimisation

Lesson 8 - Adding keywords to page content

Adding keywords to your page content
Search engines love text content and place extra weighting on the home page. If your pages contain text content that is relevant and specific they will achieve a high search engine ranking and deliver a lot more visitors. Keyword prominence is as important with content as it is in your Title or meta tags, so put your most important content first. A good rule of thumb is that search engines will heavily weigh the first 25-30 words.

Links
Try to use as many keywords in your links as possible. Many of the engines determine what the best keywords for your site are by the words that are in your links.

Important! - Having too many keywords on a page will dilute the importance of any individual keyword or phrase. Come up with 2 or 3 unique keyword phrases for each major page in your site that reflect that page’s content and repeat those keywords several times.

Lesson 9- Other ways of increasing the visitors to your website